Let’s Talk campaign returns February 8
The second annual Bell Let’s Talk Campaign takes place across Canada, February 8, to raise funds and awareness about mental health.
For the entire day, Bell will donate five cents for every text message and long distance call made by Bell and Bell Aliant customers. The goal is to beat lasts year’s grand total of $3,303,961.80 donated by Bell.
The spokesperson for this year’s campaign is six-time Olympic medalist Clara Hughes, who said that “Canadians really stepped up to talk about mental health on last year’s very successful Bell Let’s Talk Day, and the conversation has only continued to grow since then.” She is joined this year by Quebec spokesperson, composer, author, and performer Stefie Shock, as well as actor and comedian Michel Mpambara. All three have faced their own struggles with mental illness.
The Bell Let’s Talk campaign is a five-year initiative, a $50-million charitable program with four goals: anti-stigma, research, care and access, as well as workplace best practices. Bell will provide funding for grassroots organizations and mental health hospitals, while supporting research and encouraging new workplace initiatives.
“Bell Let’s Talk Day sends the message to those who struggle with mental illness that Canadians want to listen and we want to help,” said George Cope, president and chief executive officer of Bell Canada and Bell Canada Enterprises (BCE).
Canadians sent a total of 66,079,236 texts and long distance calls during last year’s Let’s Talk Day and Bell wants to top that number this year, so the company is expanding the program this year to include Twitter; for every message that is retweeted from @Bell_letsTalk on February 8, Bell will also donate five cents.
Source—Bell.ca
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